When you donate money to a non-profit organization, you want to be sure the money is used as promised. Susan G. Komen for the Cure is doing an excellent job – it ranks high with donors in a new study. The 2010 rankings of non-profit organizations from global market research firm Harris Interactive last week ranked Komen for the Cure as the number one most valuable non-profit brand and the charity people are most likely to donate to.
Komen also ranked second among the most trusted non-profit organizations in America (behind St. Jude Research Hospital). The rankings examined 1,151 organizations.
“We are enormously humbled to be recognized in this way by the public that we serve,” said Komen founder and CEO, Ambassador Nancy G. Brinker. “This validation redoubles our resolve to our promise to end breast cancer through science, education, advocacy and relevant support programs all around the world.”
Harris Interactive Senior Vice President of Public Affairs, Justin Greeves, said of the top-performing non-profits: “They are working to solve many of society’s most complex and relevant problems in efficient, new, and innovative ways and have achieved personal relevance in many of our lives – that is why they are at the top.”
Komen for the Cure also earns four out of a possible four stars from Charity Navigator. Komen has earned this highest ranking for the third year in a row. The high rating reflects that Komen excels in successfully managing its organizational finances in an efficient and effective manner. www.charitynavigator.org. To make a donation to Komen Orange County, or to find out about fund-raising events, go to www.komenoc.org.