Here at Komen Orange County we do our best to keep up with the ever-changing technological landscape. With that said, we are very pleased to announce our place as a finalist in the Orange County Groundwork group’s Nonprofit CreativITy Awards, which recognizes nonprofits using innovative strategies to advance their mission.
We were recently nominated for our star-studded, viral, holiday jingle and couldn’t be more proud of the response it’s received from Groundwork group Orange County and from our social media communities. In partnership with our public relations firm, HKA Marketing Communications, we were able to create a video that communicated a serious message about the importance of mammograms – and in a fun way – to raise much needed funds during a critical time of the year.
For many years we’ve been at the forefront of providing life-saving care for women in need and are now advancing this mission by embracing all aspects of technology. Now, through innovations like our holiday jingle, technology-friendly platforms, like our mobile fundraising app or our text-to-donate number (KomenOC to 50555 to donate $10), we’ve been able to expand our public outreach to increase breast cancer awareness and education within the community and beyond.
As a finalist, we hosted representatives from the Groundwork group Orange County at our Costa Mesa office this week to film a short video about our vital work and how we’ve been using technology to raise awareness and funds to benefit women and men in our community. As part of the video, some of our musically-gifted and inspiring colleagues sang the creative jingle and joined the process with the crew filming the submission. The video will be up later this month on Groundwork group’s website. Stay tuned to learn more about what went into making the jingle and how Komen Orange County is keeping at the forefront of technology to make our message of education and awareness available across different platforms of media!
September 22nd – The 22nd annual Komen Orange County Race for the Cure will be held at Fashion Island. If you haven’t registered yet, click here to join a team, start your own, or just support the race! We’re looking forward to seeing everyone at the starting line!
October 1st – We will be hosting a talk in our Breast Health Education Series that will afford attendees a peek into what a day in the life of a breast cancer patient may look like in the year 2025. To register or get more information visit our event website.
Filed under: Uncategorized Tagged: | awards, breast cancer, GroundWork group, holiday jingle, NonProfit, NonProfit CreativITy awards, susan g. komen, susan g. komen for the cure orange county affiliate, technology, viral video, youtube