Knott’s Screams Against Breast Cancer

For the fourth consecutive year, Knott’s Berry Farm partnered with Susan G. Komen Orange County to raise funds for breast cancer awareness and services for the local community during Knott’s for the Cure from January 9 to March 5, 2017.

In 2017, Knott’s and Komen Orange County raised more than $108,000 through the purchase of “pink” tickets, season passes and select merchandise such as “Pink” Knott’s t-shirts sold in the park. With the cost of a mammogram evaluated at $125, Knott’s for the Cure will benefit more than 800 Orange county residents who are underinsured or underserved!

Cherie Whyte, director of communications for Knott’s Berry Farm, presents a check to Jessica Rhee, Board member, Susan G. Komen Orange County

Cherie Whyte, director of communications for Knott’s Berry Farm, presents a check to Jessica Rhee, Board member, Susan G. Komen Orange County

One of the campaign’s highlights was a special event on World Cancer Day (February 4) to honor and celebrate survivors and their families whose lives have been affected by breast cancer. Knott’s and Komen OC organized a #ScreamAgainstBreastCancer Facebook contest for a chance to participate in the event featuring actress Brenda Song from CBS’s “Pure Genius,” who attended in support of her mother currently battling breast cancer. Winners of the contest screamed against all of the challenges and pain but most importantly celebrated their victories and the great triumph of overcoming breast cancer while suspended over 252-feet in the air, at the highest point of Orange County’s tallest free-standing ride, Knott’s Supreme Scream.

Brenda Song holding hands with Peanuts characters Lucy and Frieda

Brenda Song and Peanuts’ friends Lucy and Frieda

Knott’s Berry Farm also teamed up with Komen Orange County on February 22 to provide free screening mammograms, clinical breast exams and education to Knott’s employees and local uninsured and under-insured women (and men) via the Knott’s sponsored Alinea mobile mammography van. Local women who received free mammograms were also gifted free admission to the park.

Alinea Mobile Mammography Van and Snoopy

Alinea Mobile Mammography Van and Snoopy

Additionally, on Valentine’s Day, the Supreme Scream ride, towering over 312-feet in the air, turned pink and glowed for miles in honor of the Knott’s for the Cure program. Supreme Scream along with the famous Calico Mine Ride, shined across the Buena Park skyline each night for the remaining duration of the promotion.

Since 2013, the partnership with Komen Orange County has collectively raised close to $500,000 for the organization. Knott’s Berry Farm’s parent company, Cedar Fair Entertainment, has donated nearly $1 million to Susan G. Komen in the last 5 years. The proceeds raised during Knott’s for the Cure help provide underserviced women and men in Orange County with access to breast health care and services.

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