Celebrating Our Pink Tie Partners

For the 12^th consecutive year, our Annual Pink Tie Ball united hundreds of Komen Orange County advocates and supporters to raise funds toward breast health services and groundbreaking cancer research. Every year, we seize this opportunity to highlight outstanding men and women who work alongside our organization. In 2018, Komen Orange County recognized five ‘Pink Tie Partners’, for their life-changing contributions to our cause. Get to know them better:

Photo credit: Carol Moore
From L to R: Bill Meehan, Dr. Allyson Brooks, Dr. Devon Lawson, Marica Pendjer and Pete Tzavalas

• Bill Meehan, managing partner at Rutan & Tucker, LLP a long-time supporter of Komen OC mission programs. Bill and his company have supported many of our fundraisers, including our Reds, Whites and Greens golf tournament, Pink Tie Ball and Race for the Cure.
• Allyson Brooks, Ginny Ueberroth executive medical director endowed chair of Hoag’s Women’s Health Institute. Hoag has been a great supporter of our mobile mammography and Latina outreach. Recently, we also partnered to host the first Spanish language cancer survivor conference in Orange County.
• Devon Lawson, metastatic breast cancer researcher and professor at the University of California, Irvine. She is co-leader of the UCI Breast Disease Oriented Team, which she helped establish to facilitate collaboration between UCI physicians, scientists, and local breast cancer advocates to promote an integrated environment for breast cancer research and clinical care at UCI. She also has been a speaker at the Komen OC Education Series for several years.
• Marica Pendjer, principal of Creative Collaborations, a boutique Orange County-based marketing and public relations firm. She served as Komen OC Board President from 2005 to 2007, was chair of the Race for the Cure and 2012 Pink Tie Ball Chair. Her work with Komen has earned her a Cameo Award, BMW Ultimate Drive Local Hero Award, Kellogg’s Rise and Shine Award for outstanding volunteerism, and recognition as Volunteer of the Year.
• Pete Tzavalas, senior vice president at Challenger, Gray & Christmas, Inc. He is actively working to bring Komen OC to the attention of businesses and encourage their financial support. His company has sponsored a table at the Pink Tie Ball for several years and brought a new mix of guests to support the cause.

Thanks to the efforts of our Pink Tie Partners and the 450+ guests in attendance, this year’s gala raised $617,000 to help fund our bold goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026.  Since its inception in 2007, the Komen Orange County Pink Tie Ball has raised nearly $6 million and recognized a total of 84 Orange County businessmen and community leaders as Pink Tie Partners.

Photo credit: Antje Woolum Photography
2018 Pink Tie Ball Committee Members

The Pink Tie Ball is one of several fundraisers we organize each year to help fund breast cancer education and services such as free mammography screenings benefitting women in our community. Join us at our next big event, Race for the Cure, on Sunday, Sept. 23, at Fashion Island in Newport Beach. To take advantage of early-bird registration fee, sign up at www.komenoc.org/race.

Take a “Standup” for the Cure

With our beautiful Southern California weather, why not enjoy a day in the water while raising money to support local breast health education, services and research?

This Cinco de Mayo, come join us for the 7th Annual Standup for the Cure fundraiser at Newport Dunes. All proceeds from this family-friendly event will benefit Komen OC. Beginner and experienced paddlers, as well as “dry-foot” participants, are all welcomed. In addition to paddling clinics and races, there will be yoga classes, free breast cancer and skin cancer screenings provided by Kaiser Permanente, live music and a delicious lunch. There is also an opportunity to win great prizes through the raffle and silent auction.

We also look forward to the Sea of Pink, a ceremonial parade uniting the hundreds of paddlers in attendance, where we pay tribute to our bold and inspiring survivors.

STANDUP FOR THE CURE 2018
Saturday, May 5, 2018
8 a.m. – 2 p.m.
1131 Back Bay Drive
Newport Beach, CA, 92660

Schedule of Events:

• 8 a.m. Registration opens
• 9 a.m. Free standup paddleboard clinic and standup yoga clinic for all levels
• 9:30 a.m. Kaiser Permanente Health expo, breast and skin screenings opens
• 10 a.m. Hawaiian blessing of survivors and white dove release followed by the Sea of Pink, a ceremonial parade for all paddlers in attendance
• 10:30 a.m. Advanced (5K) and Intermediate (2.5K) races
• 11 a.m. Kids races and on land yoga class for all levels
• 11:30 a.m. Team relay races/Happy Hour begins with live music by Timo
• 12:30 p.m. Lunch served by KJ Catering
• 2:00 p.m. Prizes for races and top fundraisers are announced

In 2017, StandUp for the Cure raised more than $70,000 for Komen OC.

Regular registration is $35 and breast cancer survivor registration is $30. Participants are encouraged to bring their personal boards or rent them for the full day for easier access to the water. Sign up at https://www.crowdrise.com/registration/event_options/33434

We hope to see you there!

Making Our Voices Heard!

Komen Orange County, along with other Komen affiliates in California, advocate for non-partisan issues on key breast health and breast cancer-related bills at the local, state and national level. The Susan G. Komen for the Cure® Advocacy Alliance is the non-partisan voice for over 3.1 million breast cancers survivors and the people who love them. Our mission is to translate the Komen promise to end breast cancer forever into action at all levels of government to discover and deliver the cures.

On Komen Lobby Day, a delegation from Komen Orange County met with state lawmakers to raise a strong voice on two key breast health and breast cancer-related bills.  Our current advocacy priorities are as follows:

Limiting Out of Pocket Costs of Anticancer Medications – AB 1860

AB 1860, proposed by Assemblywoman Monique Limón (D-Santa Barbara), will ensure that oral anticancer medication – which is preferred by most patients or in many cases, the only form of treatment available – are affordable and covered by health plans or insurance.  Specifically, this bill would permanently require health care service plans and health insurer to limit patient out-of-pocket costs to $200 per filled prescription. The development of oral chemotherapy has allowed cancer patients to live a more normal and regular life while undergoing treatment, but currently, the high cost of this type of medication deters many patients from receiving the treatment they need in order to fight their disease.

Removing Arbitrary Cap for Breast (and Cervical) Cancer Treatment – SB 945
Senator Toni Atkins (D-San Diego) will introduce SB 945, a legislation that seeks to remove arbitrary caps in the Breast and Cervical Cancer Treatment Program for low-income, underinsured, or uninsured women in California. Currently, the program caps treatment for breast cancer at 18 months, regardless of medical need. We believe that arbitrarily stopping cancer treatment for our most vulnerable women is risky and potentially life-threatening. SB 945 would remove those caps and allow the program to continue to provide treatment for cancer patients as long as necessary.

Advocates from Komen Orange County lobbying for breast health care for all.
L to R: Director of Mission Programs Ambrocia Lopez, Board Member Dr. Devera Heard,  and Community Resource Advocate LarLeslie McDaniel.

Komen is proud to support these two bills that are critical to ensure breast cancer patients, especially in Orange County, are getting the treatment they need.

To learn more about our Advocacy Alliance, click here.

 

Rewriting the Story of African Americans and Breast Cancer

February is Black History Month. Did you know that African American women have a survival rate that’s 41 percent lower than their counterparts? The same research indicates that African American women are often diagnosed at later stages, sometimes with more aggressive forms of cancer and at younger ages.

Susan G. Komen has pledged to ensure that this group of women are empowered with the information and tools they need to take charge of their own health and serve as ambassadors in their local communities.

We sat down with Komen OC’s LarLeslie S. McDaniel, Circle of Promise Community Resource Advocate, to discuss this alarming trend and Komen’s initiative to change this reality.

LarLeslie McDaniel

1) Can you explain why there is an immense disparity between African American women and their counterparts in diagnosis/survival of breast cancer?

There is no simple answer to this question as there are many contributing factors; some of which may include:

• An increasing trend towards breast cancer incidence and late stage diagnosis
• Fears around screening and diagnosis
• Loss to follow-up (not receiving timely medical follow-up and/or not completing treatment continuum of care)
• Lack of trust in the medical system
• Lack of knowledge of resources and medical recommendations
• Uninsured or underinsured without access to high quality medical treatment and/or screening services.

2) What are some general tips to reduce the risk?

Early detection is key to survival. If diagnosed early, the 5-year relative survival rate for breast cancer is 99%. Some risk factors can be controlled and others can’t. The two greatest risk factors for breast cancer are being female and getting older, which cannot be controlled.  It is important to note that while “risk factors” are associated with an increase chance of getting breast cancer, they do not cause breast cancer. These are Komen’s recommendations:

• “Know your risk.” Learn about your family health history and talk to your health care provider about your own personal risk.
• “Get Screened.” Ask your doctor which screening tests are right for you if you are at a higher risk.
  • Have a mammogram every year starting at age 40, if you are at average risk.
  • Have a clinical breast exam at least every 3 years starting at age 20, and every year starting at age 40.
• “Know what is Normal for You.” Know how your breasts look and feel and report any changes to your health care provider right away.
• “Make Healthy Lifestyle Choices.” Maintain a healthy weight. Exercise regularly. Limit alcohol intake and menopausal hormone use and breastfeed, if you can.

3) What is the Circle of Promise?

The Circle of Promise is a California Initiative created by all Susan G. Komen affiliates in the state of California, including Orange County, to address breast cancer disparities at all levels, specifically targeting African American women age 40 and older.  The goal of the initiative is to empower women with the knowledge and resources to enter and seamlessly move through a quality, culturally competent system of health care; to get information, get support and gain access to services that could save their lives.

4) What local resources are available for African-Americans in Orange County if they are uninsured or underinsured, and in need of mammography screening and other resources?

Komen OC can help. Our network partners with health care agencies, hospitals, various community partners and companies to provide all the possible resources to support women, and their families, through their breast cancer experience. You can find resources for mammography, support groups, financial assistance, and local events among others.

We encourage you to help us rewrite the story. The COP Partnership meets bi-monthly for members to learn more about community partnerships and increase breast cancer awareness in the African American community.  The next meeting is on Tuesday, March 27, at 7 p.m. at the Komen OC Affiliate office on 2817 McGaw Ave. Irvine, CA 92614.

Help us rewrite the story of African Americans and breast cancer by joining the Circle of Promise. You can reach LarLeslie McDaniel at 714-957-9157 Ext. 29 or lmcdaniel@komenoc.org.

Happy New Year and New You

Thanks to our supporters and generous donors, we wrapped up 2017 with a bang. Through our signature events like the Race for the Cure and Pink Tie Ball, and through individual contributions, we raise funds throughout the year that enable women, right here in Orange County, to detect and survive breast cancer. To date, we are proud to say that we have invested more than $40 million in education, diagnosis, treatment and support programs that serve uninsured or underinsured residents in our local community.

In 2017, we:

• provided 8,307 free clinical breast exams to those who otherwise would not have received them.
• provided 7,007 free mammograms to uninsured and underserved women.
• detected breast cancer in 64 women, who would otherwise not have known about their cancer.
• supported 86 women with financial assistance so they can finish their treatment.
• reached 67,617 people through the year-long breast health education series.

As we look forward to 2018, we remain committed to the vision of a world without breast cancer and will continue to strive toward our Bold Goal of reducing the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Here are some of the steps we’re taking to reach this objective:

Nationally, research on metastatic breast cancer (MBC) remains a priority for the Komen organization. Every 13 minutes, one woman or man dies from MBC, which causes nearly all of the 40,000-plus breast cancer deaths each year in the United States. To date, Komen has spent more than $166 million in over 400 research grants and more than 40 clinical trials focused on metastatic breast cancer. We won’t stop until we find a cure!

Locally, we’re excited for our partnership with Cal State Fullerton, working together to identify ways to enhance patient navigation services in Orange County. The goal is to ensure that breast cancer patients receive support all the way through treatment. More info to come in the upcoming months.

Individually, we invite you to Be More Than Pink and make a difference by being part of upcoming Komen events by attending, supporting, fundraising and/or volunteering! Visit the Komen’s events page regularly to get the latest updates on where we are in the community.

Local Services + Research = Lives Saved

Earlier this month, more than 250 supporters gathered at The Westin South Coast for Komen OC’s annual Grants Award Breakfast, where $649,966 was awarded to eight Orange County organizations that provide breast health care services to men and women in the community.

2018 Komen OC grant recipients. From L to R: Komen’s Director of Mission Services Ambrocia Lopez; Komen Board member Dr. January Lopez; YMCA of North Orange County Past President Rosamaria Gomez-Amaro; Vietnamese American Cancer Foundation Executive Director Becky Nguyen; The Cambodian Family Community Center Executive Director Vattana Peong; Share Ourselves Nurse Clinic Manager Kristin Almieri; Planned Parenthood of Orange and San Bernardino Counties Vice President of Development Laurie Rayner; Nhan Hoa Comprehensive Health Care Clinic Boardmember Duc Vuong; AltaMed Health Services Nurse Practitioner Deborah Binning; and at Breast Cancer Solutions Executive Director Jennifer Anderson.

The 2018 community grants recipients and their breast health programs are:

• AltaMed Health Services
• Breast Cancer Solutions
• Nhan Hoa Comprehensive Health Care Clinic
• Planned Parenthood of Orange and San Bernardino Counties
• Share Our Selves Corporation
• The Cambodian Family Community Center
• Vietnamese American Cancer Foundation
• YWCA of North Orange County

The event highlights include a keynote by Komen Young Investigator Dr. Adam Soloff, a research health scientist at the Ralph H. Johnson VA Medical Center in Charleston, S.C. Dr. Soloff shared about his compelling research on the development of a novel breast cancer vaccine and new drug to block cancer cells from hiding in the body’s immune system.  If successful, this treatment strategy could not only kill existing breast cancer cells, but also produce long-term immune memory that may prevent breast cancer recurrence.

Dr. Adam Soloff presents his research about the development of a novel breast cancer vaccine at the Komen OC Grants Award Breakfast.

Additionally, attendees heard from a very special Komen-funded patient navigator, Cindy Phou, from the Cambodian Family Community Center. At the young age of 23, Cindy shared her story about how she is making a difference in the life of Angkearoth, a 44-year-old breast cancer patient, wife, mother and immigrant from Cambodia, who spoke very little English.

The inspirational event concluded with the presentation of the “More Than Pink Award” to two of Komen OC’s partners, Kaiser Permanente and Knott’s Berry Farm, for their loyal contributions to Komen OC throughout the years.

Find out more about Komen OC’s 2018 grant recipients here. Please note that grant recipients do not provide any grant funds directly to individuals. For information on how to navigate an individual for diagnostic breast health services through this program, click here or call (714) 957-9157.

What’s YOUR reason to Race for the Cure?

We all have a reason to Race for the Cure®. On any given day in Orange County, more than five women will be diagnosed with breast cancer and one will die from the disease. Chances are, one of these women is a family member, a friend, or even a colleague of yours. Indeed, breast cancer does not discriminate: It can happen to anyone, regardless of age, race and ethnic affiliation, religion, income, and even gender!

Judy’s reason to Race for the Cure is her parents. They were both diagnosed with cancer just 15 days apart during the Summer of 2015, her father with a nasal carcinoma and her mother with breast cancer. Feeling powerless, Judy witnessed them both undergoing treatments and enduring the challenges that come with it. She witnessed the first physical changes in her mom: hair first, then nails, and finally, loss of appetite. She also witnessed her mom’s resilience, her bravery and her resolution while making one of the toughest decisions in her life: getting a single mastectomy.

Judy’s dad, mom and her son Jacob at the 2016 Komen OC Race for the Cure

Today, Judy’s parents are cancer free! Since 2015, it has become her family’s tradition to gather at the Race for the Cure as Team Mila. Their reason? Having experienced cancer, they understand that “even the strongest person couldn’t do it alone.” Breast cancer survivors and their families need a support system and Race for the Cure is one way our community can come together and provide this for them.

We invite YOU to be MORE THAN PINK and join us on September 24^th at the annual Race for the Cure, to celebrate survivors and pay tribute to those who have lost the battle against breast cancer. Your presence and your engagement means a lot to them. It shows that you care, and it gives them hope. Hope that a world without breast cancer is possible.

Since its inception in 1991, through events like the Komen Orange County Race for the Cure®, Komen OC has invested more than $38 million in community breast health programs and has helped contribute to the more than $920 million invested globally in research. This fiscal year alone, Komen OC assisted more than 16,000 uninsured and underserved Orange County residents with their breast health care needs. Our bold goal is to reduce the number of breast cancer deaths in the U.S. by 50 percent in the next decade. We have no doubt that with your support, we can achieve it!

Whether you’re a runner or a walker, there is something for everyone at Race for the Cure, including two 5K Run/Walks (7:15 a.m. for early risers, and 9:45 a.m.), a One-Mile Fun Walk for families and kids, a Breast Cancer Survivors Tribute, and a Wellness Expo. If you can’t join us in person, you can show support by opting for virtual participation when registering online!

Don’t miss our early bird registration until July 31^st! Additionally, if you register today and donate $26, you will receive a limited edition I AM MORE THAN PINK medal. If you’d like to form a team, contact Danielle Hamilton at 714-957-9157 ext. 26 or via email at dhamilton@komenoc.org for useful tips and recommendations.  For more information, visit komenoc.org/race .

Men in Pink

Komen Orange County may not have Agent J, K and Frank the Pug on its side to pursue its mission of saving lives and ending breast cancer forever, but it can certainly count on the support of Orange County finest men, the Pink Tie Guys.

For the past 11 years, Komen Orange County has recognized a new class of seven Pink Tie Guys each year, an exclusive group of male advocates committed to the local fight against breast cancer. The 2017-2018 class was honored at Komen Orange County’s annual Pink Tie Ball, hosted at Huntington Beach’s Paséa on May 13. The celebration themed “On the Edge,” raised more than $635,000 to fund the next generation of research and local initiatives to achieve the organization’s Bold Goal, to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026.

Each Pink Tie Guy was presented with a pink tie donated by Macy’s, symbolic of their commitment to raise awareness within the business community in support of Komen’s mission.

From left to right: Ken Paramo, William Sanderson, Mark Rhee, David Moatazedi, Denis Kalscheur, Michael Ricks accepting for Robert Braithwaite, Ray Baird. Photo credit: Antje Woolum

Here is your chance to learn more about these local philanthropists:

• Mark Rhee was the 2017 Pink Tie Ball co-chair, with his wife Dr. Jessica Rhee, Komen OC Board member and oncologist at Hoag Memorial Hospital Presbyterian and UC Irvine Health. Mark’s mother is a breast cancer survivor, and sadly, his mother-in-law lost her battle against breast cancer several years ago. Mark has spent 20+ years in senior finance business operations and development roles in different industries and now is an entrepreneur who owns and operates businesses in Pennsylvania, New Jersey, Nevada, Los Angeles and Hawaii.
• Ray Baird, Founding Partner of Branding Business, has been providing pro bono marketing and communication consulting to Komen Orange County for the past year. Ray’s wife is a two-time breast cancer survivor who has been cancer free for 15+ years. His personal experience brought him a deeper understanding of the struggles a woman faces from the moment of diagnosis, through treatment, to reconstruction and beyond.
• Robert Braithwaite, President & CEO of Hoag Hospital, has been instrumental in providing grants to the Komen Fund providing breast cancer diagnostic procedures for uninsured low-income women. Hoag Hospital’s Community Benefits Program and Hoag Hospital Foundation also have been very supportive of our mobile mammography initiative.
• Denis Kalscheur, Vice Chairman of Aviation Capital Group, earned his title of Pink Tie Guy by being a Pink Tie Ball Co-chair last year. He used every ounce of business leverage that he possessed to bring the worldwide aviation industry on board to support Komen Orange County’s work.
• David Moatazedi, Senior Vice President of US Medical Aesthetics at Allergan, recently attended the funeral for his 37-year-old colleague who lost her battle with breast cancer, leaving behind a husband and a 2-year-old son. This was a wakeup call for David who decided to support Komen in its bold goal.
• Ken Paramo is Brand Manager at Korbel Sparkling Wines for Southern California. Ken and his company, Brown-Forman, have generously donated wine and spirits to KomenOC events, including the past 11 Pink Tie Balls!
• William Sanderson, Corporate Executive Vice President and CFO at Golden State Foods, recently organized a creative corporate fundraiser. For each member of the management team who wore a pink tie to work, the company donated to Susan G. Komen. The event was a great success and raised a total of $2,400.

Thanks to the support of these gentlemen, and the 70 Pink tie Guys who’ve preceded them, Komen Orange County’s Pink Tie Ball has raised more than $3.6 million over the past decade, with 75 percent funding local programs focused on the breast health needs within the community and 25 percent given to global breast cancer research. Hats off to our very own Men in Pink!

Giving the Gift of Breast Health Care for Mothers and Daughters

At the age of 26, Veronica was not prepared for a breast cancer diagnosis and everything that come along with it.  Neither was her mom. Veronica was less than one year away from graduating from Cal State, Fullerton when she noticed that her nipple was inverted. Her mother was not worried because her sister had the same breast abnormality. A few months later Veronica felt a lump near the areola on the same breast.  Now she was scared.

Uninsured at the time, she went to the only place she knew that might be able to help her, Planned Parenthood. She was then referred to Breastlink, who diagnosed her with Her2 positive breast cancer that had spread into her lymph nodes. She was told that chemotherapy would damage her fertility.  At 26, Veronica hadn’t even thought about having children yet!

Suddenly, Veronica went from being a normal college student to fighting for her life with the immense stress of how to pay for all the cares. Emotionally, she wasn’t coping well. Neither was her Mom. Veronica could not handle the weight of her mother’s sorrow on top of her own emotional distress. Following her doctor’s advice, Veronica called Susan G. Komen Orange County.

Veronica Mora and her mother

At Komen Orange County, Veronica and her mom received a warm welcome from Cafecitos Hope, a Spanish-speaking comfort support group for Latina breast cancer survivors. That’s when Veronica realized how her diagnostic procedures were paid. It was Susan G. Komen Orange County who had silently stepped in and paid for her first ultrasound and needle biopsy that diagnosed her cancer at Breastlink. It was Komen who had offered her a free wig when her hair fell out. It was Komen who had referred her to free local mental health services. And, it was Komen who was helping her mother learn to cope with her sorrow.

Susan G. Komen Orange County was able to make an impact on Veronica and her mother’s lives because of YOUR support. Thanks to you, Veronica will be graduating this month from Cal State Fullerton! Help us honoring other moms and loved ones on Mother’s Day by giving the gift of breast health care for all women in need throughout Orange County.

There are many ways you can do so:

• Please consider making a donation, by clicking here.
• Join our celebration by using Facebook’s custom “Mom & Me” profile picture filter on your Facebook page and tell us your favorite #MomAndMe moment. To learn more, click here

Mom & Me Facebook filter

• Help spread the word with your family, friends and professional network about upcoming free mammograms screenings. To be eligible, women must be 40 years of age or older, have low income, have no or limited insurance, not be receiving these services through Medi-Cal or another government-sponsored program, live in California and not have had a mammogram in the past 12 months. It is also mandatory to sign up in advance. Below, you will find a list of sign-up events and onsite mammography screening events. For more information, contact Ambrocia Lopez at 714-957-9157 ext. 25 or via email at alopez@komenoc.org.

MAMMOGRAPHY SIGN-UP EVENTS:

• May 11, 2-5 p.m. at Northgate Gonzalez Market, 770 S Harbor Blvd, Santa Ana, CA 92704
• May 13, 10 a.m.-2 p.m. at Northgate Gonzalez Market Store, 6991 Lincoln Avenue, Buena Park, CA 90620
• May 16, 2-6 p.m. at Northgate Gonzalez Market Store, 6991 Lincoln Avenue, Buena Park, CA 90620
• May 18, 2-6 p.m. at Northgate Gonzalez Market, 2030 East Lincoln Avenue, Anaheim, CA 92806
• May 20, 10 a.m.-2 p.m. at Northgate Gonzalez Market, 2030 East Lincoln Avenue, Anaheim, CA 92806

ONSITE MAMMOGRAPHY SCREENING EVENTS:

• May 15, 9 a.m.-12 p.m. at Northgate Gonzalez Market , 770 S Harbor Blvd, Santa Ana, CA 92704
• May 22, 9 a.m.-12 p.m. at Northgate Gonzalez Market Store , 6991 Lincoln Avenue, Buena Park, CA 90620
• May 26, 9 a.m.-12 p.m. at Northgate Gonzalez Market Store, 2030 East Lincoln Avenue, Anaheim, CA 92806

Help us bring hope to mothers and daughters fighting breast cancer!

Knott’s Screams Against Breast Cancer

For the fourth consecutive year, Knott’s Berry Farm partnered with Susan G. Komen Orange County to raise funds for breast cancer awareness and services for the local community during Knott’s for the Cure from January 9 to March 5, 2017.

In 2017, Knott’s and Komen Orange County raised more than $108,000 through the purchase of “pink” tickets, season passes and select merchandise such as “Pink” Knott’s t-shirts sold in the park. With the cost of a mammogram evaluated at $125, Knott’s for the Cure will benefit more than 800 Orange county residents who are underinsured or underserved!

Cherie Whyte, director of communications for Knott’s Berry Farm, presents a check to Jessica Rhee, Board member, Susan G. Komen Orange County

One of the campaign’s highlights was a special event on World Cancer Day (February 4) to honor and celebrate survivors and their families whose lives have been affected by breast cancer. Knott’s and Komen OC organized a #ScreamAgainstBreastCancer Facebook contest for a chance to participate in the event featuring actress Brenda Song from CBS’s “Pure Genius,” who attended in support of her mother currently battling breast cancer. Winners of the contest screamed against all of the challenges and pain but most importantly celebrated their victories and the great triumph of overcoming breast cancer while suspended over 252-feet in the air, at the highest point of Orange County’s tallest free-standing ride, Knott’s Supreme Scream.

Brenda Song and Peanuts’ friends Lucy and Frieda

Knott’s Berry Farm also teamed up with Komen Orange County on February 22 to provide free screening mammograms, clinical breast exams and education to Knott’s employees and local uninsured and under-insured women (and men) via the Knott’s sponsored Alinea mobile mammography van. Local women who received free mammograms were also gifted free admission to the park.

Alinea Mobile Mammography Van and Snoopy

Additionally, on Valentine’s Day, the Supreme Scream ride, towering over 312-feet in the air, turned pink and glowed for miles in honor of the Knott’s for the Cure program. Supreme Scream along with the famous Calico Mine Ride, shined across the Buena Park skyline each night for the remaining duration of the promotion.

Since 2013, the partnership with Komen Orange County has collectively raised close to $500,000 for the organization. Knott’s Berry Farm’s parent company, Cedar Fair Entertainment, has donated nearly $1 million to Susan G. Komen in the last 5 years. The proceeds raised during Knott’s for the Cure help provide underserviced women and men in Orange County with access to breast health care and services.